About us

Welcome to Paisley Magic — where the timeless essence of India meets the vibrant energy of New York City.

Our journey began with a deep-rooted inspiration from my childhood in India, where I was surrounded by the beauty of traditional craftsmanship—rich textiles, intricate embroidery, and vibrant prints that told stories of generations past. Years later, life in the dynamic streets of NYC added a fresh perspective and boundless creativity to that foundation.

The true spark behind Paisley Magic came with the birth of my niece—a moment of pure love and inspiration. I felt a deep desire to clothe her in something meaningful, something that celebrated both our heritage and the joy of childhood. And so, Paisley Magic was born: a brand dedicated to blending cultural artistry with contemporary charm.

At Paisley Magic, we don’t just make clothing—we craft memories. Every piece is handmade with care, passion, and purpose. From cozy rompers to elegant dresses and delightful accessories, our designs honor tradition while embracing the playful spirit of childhood.

Sustainability is at the heart of everything we do. From our thoughtfully chosen materials to our conscious practices, we’re committed to creating a better future for the little ones who wear our clothes—and the world they will inherit.

We invite you to explore a world where every stitch tells a story—of love, legacy, and limitless imagination. Thank you for being part of our journey.

Paisley Magic — where tradition meets wonder, and every child shines in the magic of their story.